Effective date: September 6, 2025
Tow Truck Now (“Tow Truck Now,” “we,” “our,” or “us”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you use our website, mobile experiences, forms, and services (collectively, the “Services”).
By using the Services, you agree to the practices described here. If you do not agree, please do not use the Services.
1) Who we are
Legal entity: Tow Truck Now
Business address: No physical address provided
Email: info@towtrucknow.ca
Phone: +1 (778) 374‑7115
Privacy officer / contact: Privacy Officer
We primarily serve customers across the Lower Mainland / Metro Vancouver area, and may provide services in other regions upon request.
2) Scope and audience
This Policy applies to personal information we collect about:
- Visitors to our website(s) and landing pages;
- People who contact us by phone, SMS, chat, or email;
- Customers who request roadside assistance, towing, or related services;
- Drivers, vendors, and partners who work with us.
This Policy does not apply to third parties we do not own or control. Their privacy practices are governed by their own policies.
3) Personal information we collect
We may collect the following categories of information:
a) Identifiers & contact details
- Name, company, email, phone number, postal address.
b) Location information
- Precise geolocation (when you opt in): GPS coordinates, map pin you place, or device/browser location to help us dispatch faster.
- Approximate location: derived from IP address or general area you provide.
c) Vehicle & service details
- Vehicle make/model, licence plate (where applicable), VIN (if provided), problem description, photos you upload.
d) Communications & recordings
- Call logs, voicemails, SMS/chat messages, and (if enabled and disclosed) call recordings for quality and training.
e) Technical data (cookies & similar tech)
- IP address, device and browser type, pages viewed, referring/exit pages, timestamps, language, and analytics events.
f) Payment information
- Billing contact details and transaction metadata processed via our payment processor. We do not store full card numbers on our systems.
g) Professional information (vendors/drivers)
- Driver’s licence details, insurance, certifications, background check status (where lawful), emergency contacts.
4) How we collect information
- Directly from you: forms, calls, SMS, chat, email, or when you request a tow.
- Automatically: via cookies, pixels, SDKs, and similar technologies.
- From third parties: mapping/geolocation providers, payment processors, background-check or identity verification partners (where lawful), advertising platforms, and publicly available sources.
5) Why we use personal information (purposes)
We use information to:
- Provide and operate services: receive your request, locate you, dispatch, complete service, send confirmations/receipts.
- Safety & fraud prevention: verify identity, prevent misuse, protect customers, drivers, and property.
- Customer support: respond to inquiries, disputes, and warranty/insurance matters.
- Payments & billing: process transactions, refunds, and accounting.
- Improve and personalize: troubleshoot, analyze performance, develop new features, and remember your preferences.
- Marketing & communications: send service updates, offers, and surveys (with your consent where required). You can opt out anytime.
- Legal compliance: meet tax, audit, insurance, and record‑keeping obligations; respond to lawful requests.
6) Lawful bases (where applicable)
If you are in a jurisdiction requiring a legal basis (e.g., GDPR in the EEA/UK):
- Contract: to provide the services you request.
- Legitimate interests: safety, fraud prevention, service improvement, analytics, and limited marketing.
- Consent: precise geolocation, certain marketing, cookies where required, and call recording where applicable.
- Legal obligation: accounting, tax, insurance, and regulatory requirements.
7) Cookies, analytics, and tracking
We use cookies and similar technologies to run our site and understand usage. Types include:
- Strictly necessary: site security, request forms, session management.
- Functional: remember preferences, e.g., saved locations.
- Analytics: measure traffic and performance.
- Marketing/retargeting: show relevant ads (where used).
You can manage cookies in your browser settings. Where required by law, we request consent for non‑essential cookies.
Analytics providers (e.g., Google Analytics) may process data per their policies. See their privacy materials for details.
8) Precise location (opt‑in)
If you grant location access in your browser or place a map pin, we collect and process that information to estimate arrival times and dispatch the nearest driver. You can disable permissions in your device or browser. If disabled, you can still type an address manually.
9) Sharing and disclosure
We may share personal information with:
- Dispatchers, drivers, and service partners to fulfill your request.
- Vendors & processors (e.g., cloud hosting, payment, analytics, communications) under contracts that limit their use to our instructions.
- Insurance providers, law enforcement, or emergency responders when required or to protect life, safety, or property.
- Business transfers: in a merger, acquisition, or asset sale, your information may be transferred consistent with this Policy.
We do not sell personal information for money. Where applicable (e.g., CPRA), we may engage in “sharing” for cross‑context behavioral advertising; see Your choices below.
10) Data retention
We keep personal information only as long as needed for the purposes above, and to meet legal, tax, insurance, or accounting requirements. Retention periods vary by record type and legal obligations.
11) Security
We use administrative, technical, and physical safeguards appropriate to the sensitivity of the information, including encryption in transit, access controls, and staff training. No method of transmission or storage is 100% secure, but we work to protect your data.
12) Your rights & choices
Your rights depend on your location. Subject to legal limits, you may request to:
- Access the personal information we hold about you;
- Correct inaccurate or incomplete information;
- Delete your information;
- Port your data in a portable format;
- Object to or restrict certain processing;
- Opt out of marketing communications at any time.
To make a request, email info@towtrucknow.ca . We may verify your identity before fulfilling a request.
Region‑specific disclosures
- Canada (PIPEDA/BC PIPA): You may access and correct personal information we hold, subject to limited exceptions under applicable law. Contact our Privacy Officer using the details above.
- California (CPRA): California residents may have rights to know, delete, correct, and opt out of “sharing” for cross‑context behavioral advertising. Use {{Do Not Sell or Share My Personal Information}} to manage preferences.
- EEA/UK (GDPR): You may have rights described above and the right to lodge a complaint with your local data protection authority.
13) Children’s privacy
Our Services are not directed to children under the age of 13 (or the age of digital consent in your jurisdiction). We do not knowingly collect personal information from children. If you believe a child provided us information, contact us and we will take appropriate steps.
14) Third‑party links and services
Our website may link to third‑party sites or integrate maps, payment, chat, or scheduling tools. Their privacy practices are governed by their own policies.
15) International transfers
We may transfer personal information to locations outside your province/state or country (e.g., to cloud providers). We implement safeguards consistent with applicable law (such as contractual data protection commitments).
16) SMS, calls, and email communications
By providing your phone number or email, you consent to receive service‑related messages (e.g., dispatch updates, receipts). Where required, we obtain express consent for marketing messages. You can opt out of marketing by following the instructions in the message. Standard message and data rates may apply.
17) How to exercise your choices
- Email marketing: click “unsubscribe” in any marketing email.
- SMS: reply STOP to opt out of marketing texts; reply HELP for help.
- Cookies: adjust browser settings or use our cookie banner controls.
- Location: manage permissions in your device/browser.
- Cross‑context ads (where applicable): visit {{Do Not Sell or Share My Personal Information}}.
18) Changes to this Policy
We may update this Policy from time to time. The “Effective date” at the top shows when it was last revised. Material changes will be posted on this page and, where appropriate, notified to you by email or in‑product notice.
19) Contact us
Questions or concerns about privacy? Contact our Privacy Officer:
Email: info@towtrucknow.ca
Mail: Privacy Officer, Tow Truck Now (no physical address provided)
Phone: +1 (778) 374‑7115
Appendices (optional)
- A. Data categories mapping: A table mapping data categories to purposes and retention (available on request).
- B. List of sub‑processors: Current service providers used for hosting, analytics, communications, and payments (available on request).
This Privacy Policy is provided for general informational purposes and does not constitute legal advice. Consider consulting counsel to tailor it to your specific operations and jurisdictions.
